Our Story

Built by Operators. Driven by Creators.

Muse Group began with a simple but powerful idea: to be the bridge between international brands and the world’s most dynamic markets. Today, our flavour and fragrance trading is headquartered in Shanghai, where we manage our strategic sourcing relationship with MANE. From this base, we extend our reach through our regional hub in Hong Kong and our brand-building home in Sydney.

The Journey
For over a decade, we helped leading international brands like Volcom, Osprey, and MAM succeed in China’s complex eCommerce landscape. We built the infrastructure, the expertise, and the trust to make market entry possible. But we wanted to understand the journey from the other side. So, we became brand owners ourselves.

The Vaucluse Chapter
We created Vaucluse Fragrance, a luxury scent brand built on quality ingredients and sensory storytelling. This experience – selecting rare essences, crafting a brand identity, and connecting directly with consumers—transformed our perspective. Today, Muse Group is the only partner that combines decades of market access expertise, first-hand brand-building experience, and a strategic sourcing relationship with a global leader in flavours and fragrances.

Our Positioning
We don’t offer theories. We offer a proven path from ingredient to icon, across the most exciting markets in the Asia-Pacific.

OUR VALUES

SPIRIT
The spirit of MUSE Group is the people who work here. Their passion, their talents and their minds are the engine behind MUSE Group, which transforms individual efforts into team value.

ETHICS
MUSE Group’s success is based on honesty, transparency, integrity and privacy in dealing with clients and in interpersonal relations and on the ability to translate shared ethics into credibility and results.

INNOVATION
MUSE Group is different with its distinct identity based on quality, creativity and innovation.

PERFORMANCE
MUSE Group strives for excellence in delivering fast, quality results. In order to do so we believe in a work environment that recognizes and strengthens the performance and potential of our employees.

CUSTOMER ATTENTION
At MUSE Group we draw our strength from the ability to listen to and provide excellent service to our customers.