Strategy & Marketing MUSE Group offers comprehensive marketing and strategy services designed to drive strategic initiatives, accelerate ROI, and stimulate revenue growth from your e-commerce channels. As part of our partnership, a dedicated team will be assigned to your brand to facilitate our understanding of your business objectives and to deliver solutions that meet your unique business needs. MUSE Group will continually work with you to deliver targeted insight about key conversion areas and to keep you abreast of industry trends and best practices for the constant improvement of your eCommerce strategy. Our approach is data driven and will include the following: • Merchandising planning & product mix analysis • Pricing & discount definition • Holistic, cross-channel approach • Channel conflict solutions • Customer profiling and audience segmenting • Shop & page optimization strategies • Customer loyalty programs • Remarketing and cart abandonment • KPI-driven performance analytics. We will use a number of marketing tools to reach our customer including • search engine optimization, • digital, keyword & email marketing and • display, affiliate & social network advertising.